Nodding your head up and down strengthens the perceived validity of whatever you’re thinking at the time. Shaking your head does the opposite.
Surprise, surprise: An evolutionary psychology study finds that men under the observation of female researchers are more generous with money than men under the observation of male researchers. Continue Reading…
Whether you think of the double-slit experiment in physics or the observer-expectancy effect in psychology, one thing is certain: the act of observing something changes it. This is especially true when it comes to surveys and focus groups. Continue Reading…
Harvard psychologist Ellen Langer carried out a study demonstrating the power of language - adding one word to a simple request increased compliance rates by 33%. Continue Reading…
Demonstrating cause/effect is more effective than using statistical evidence for changing beliefs. Continue Reading…
If your target market doesn’t include people with mathematical or technical backgrounds, adding an equation to your marketing materials could boost credibility. Mathematician turned social scientist Kimmo Eriksson calls this the “Nonsense Math Effect.” Continue Reading…
Al Ries and Jack Trout said it best – “Marketing is not a battle of products, it’s a battle of perceptions.” According to some recent studies, so is pricing. Here are 4 easy ways to boost sales by leveraging the power of psychological pricing. Continue Reading…
The acronym K.I.S.S was created by the lead engineer for Lockheed Skunk Works – the team behind some of the world’s most advanced spy planes. Eventually, K.I.S.S. made its way into software and product development circles, and for good reason – complexity alienates users. Simplicity wins them over, specifically through how easy or difficult it is to process something, otherwise known as processing fluency. Continue Reading…
The effectiveness of the limited time offer has its roots in a behavioral economic theory called prospect theory. Prospect theory explains why traders sell immediately after seeing a small amount of profit, but choose to keep stocks that continue dropping. Another example is when poker players feel the urge to cash out after small victories, but continue playing when down.
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